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That makes the calendar that Yahoo provides particularly important. While young people starting their careers may regard Yahoo as an echo of a previous age, those in the middle of the company-the people who both make decisions and get things done-are still heading over to Yahoo to check their messages. ( Google Calendar, by contrast, delivers messages to 44 percent of American email users.) For people aged between 45 and 54-mid-career types who would have started using the Internet in the days of Lycos and AltaVista-usage of Gmail and Yahoo Mail is a remarkable 36 percent and 32 percent respectively. According to one study, more than a quarter of US-based email users still have a Yahoo Mail account, though it’s unclear how often they use it. Its home page still functions as an effective portal for browsing the Web, with news content drawn from a range of different sources. Microsoft has always had Windows and Office, and Facebook now dominates social media, but Yahoo hasn’t managed to produce a killer app to replace its 1990s directory.īut it hasn’t disappeared.

After losing to Google in the battle for Internet searches it’s struggled to find a new role. Yahoo has been left behind in recent years. Introduction: Yahoo Calendar Keeps Things Simple